Sayon
Kinetic Identity
Categories: Motion Graphics, Branding, Logo Animation, Kinetic Typography
Tools used: Illustrator, After Effects, Photoshop
Date: May 2021
Emotions people feel when talking, visualized.
Sayon is a voice chat application built around the idea that communication is as much about how we feel as what we say. The project explores the emotions that emerge during conversation, translating the nuances of human expression into visual forms. These interpretations inform a playful, light-hearted brand identity that celebrates the spontaneity and personality of everyday interactions.
At its core, Sayon is a kinetic identity system designed to be dynamic and adaptable across multiple touchpoints. The brand extends beyond a static logo through animated identities, product design, stationery, business cards, an application interface, and a website.
Each element works together to establish a cohesive yet flexible visual language, allowing the identity to evolve across different contexts while maintaining a recognizable personality. Through its integrated visual system, Sayon aims to make digital communication feel more engaging and human, creating a space where conversations are felt.