Domestic Violence PSA
2D Animation
Categories: Motion Design, 2D Animation
Tools used: Illustrator, After Effects
Date: April 2024
An animated Public Service Announcement shedding light on the issue of domestic violence in Pakistan. My primary method of storytelling was through a shape: the circle.
Through movement, transformation, and visual symbolism, the circle became a narrative device to communicate the cycle of violence and its emotional and societal consequences. By relying on visual storytelling rather than explicit imagery, the animation aims to evoke empathy, encourage reflection, and bring attention to an issue that often remains hidden behind closed doors.
This project seeks to use motion design as a tool for social awareness, highlighting the importance of acknowledging domestic violence and challenging the silence surrounding it.
Process and Storyboards